Mobile Websites

Pros

• Can be viewed using your phone web browser directly which means it’s accessible by all smartphones with web browsing capabilities.
• Faster and less expensive to develop than a mobile application
• Can be found by using search engines
• Can be linked from websites and blogs
• Can be edited using a Content Management System (CMS)
• No download or installation required

Cons

• Cannot access your device capabilities (camera, GPS, gyroscope)
• Not written in native code which can caused performance issues if designed poorly.
• Limited offline browsing capabilities.

Mobile Apps

Pros

• Uses native code which results in higher performance of the apps
• One click to launch from an icon on your phone
• Can access all device capabilities (camera, GPS, gyroscope)
• Offline browsing possible
• Available in the Apps market place

Cons

• Download and installation required
• Need to be developed for each platform
• Success depends on popularity in the App Store category
• More expensive than mobile sites
• Requires approval before it can distribution